Amazon - Holiday

Awards:
The One Show:
Winner - Social Media Craft Writing (+5 Shortlists)
D&AD Awards: Graphite Pencil Winner - Writing for Advertising
Webby: Winner - Experimental & Weird
Clio Awards: Bronze Winner - Copywriting (+2 Shortlists)
London International Awards: 6x Winner (Gold - Social Media Production Design, Silver - Social Media Copywriting, Silver - Social Media Direction, Silver - Digital Copywriting, Silver - Music & Sound Design, Silver - Digital Retail, Bronze - Social Media Original Music)
Communication Arts: Best in Show - Cultúra
New York Ad Festivals: 3x Winner (Audio & Radio - Copywriting, Social Media & Influencer - Best Use of Video, NYF’in Funny - Film/Video), (+19 Shortlists)

 

Inspired by one of Amazon’s first campaigns from the ‘90s, we reintroduced Amazon’s lo-fi, sweater-clad holiday choir to a new generation. We dusted off vintage cameras, wrote 15 original songs, and softened the holiday hard-sell through songs across Digital, Social, and Streaming Radio. With 9.9 billion impressions, RoboCats was TikTok’s most-watched TopView ad of 2022, and Amazon had its best selling holiday season of all time. Coincidence..?

 
 

Stuff!

Nothing like a whole lotta stuff to get you in the holiday spirit.

 

RoboCats

The age-old fight between Black Friday and Cyber Monday comes to a head.

 

A to Z

We made a list, and checked it 2983 times for typos.

15 Secs

Bleak Friday

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Shop ‘Til You Drop

 

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